Overview


🛩️ Let’s talk about VietJet Air


🚫 So what happened with this “beloved” airline


🎯 Our goal


🧑🏻 Persona


Research - Discovery

What wrong with the current booking process in the Website?”

To answer this question, we will be applying various design research methods.


🚦 Heuristic Evaluation


🗨️ Usability Testing


Research - Define


🧑🏻‍💼 Analyze research data


🆘 Key problems


🏹 Main objectives


Design - Develop


🤼‍♂️ Competitive analysis


🧑‍🦯 Behavioral Mapping


🎨 Mockup and Prototype


🧪 Testing


✏️ Design revamp


Conclusion

📖 Key Learning

➡️ Next Steps

🪞Reference

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